Big Steve
Big Steve Burger Joint was created around a simple idea: great burgers, done properly. Built to feel approachable, confident, and full of personality, the concept combines quality ingredients with a relaxed dining experience that puts the focus on good food and good company.
AAO partnered with the founders from the very beginning, helping shape the concept into a distinctive brand with its own voice, character, and identity. Our role was to build a foundation that would stand out in a competitive burger market while remaining authentic and easy for customers to connect with.
Our process
From concept creation and naming development to brand identity and communication strategy, we helped define what Big Steve would become. We developed the brand positioning, visual identity, tone of voice, and communication framework, creating a clear and consistent brand experience designed to connect with customers across every touchpoint.
